About
Our Give Back Campaign stems beyond mineral water. We aim to re-emphasize the importance of corporate-community relations. The mission is for Product of Fiji to set the standard and expectations for social responsibility, supporting communities in Fiji and throughout the world.
Our community outreach plan initially focuses on improving these relations throughout the Fiji Islands, more specifically on the island of Viti Levu. The plan is for similar approach in outreach to expand across the globe, in an effort to achieve sustainable, responsible changes in our communities worldwide.
We are focusing on three targeted areas of community development, including: Education, Healthcare, and Sustainable Infrastructure. It is through these areas of development that we plan to go above and beyond the call of duty in this effort, whether it be supporting existing venture-philanthropic based programs (programs that exhibit sustainable/ measurable results, where members/advocates physically engage with the community) or sponsoring new, unique venture- philanthropic programs to areas of development that may not have enough support at this time.
Too often successful corporations use percentages of profits to determine limited allocation of resources and claim “community support”. Typically this is conducted in an effort to satisfy annual tax-exempt, non-profit quotas, partnered with the ability to exploit perceived positive brand equity through mis-leading marketing advertisement/campaigns.
Rather than just donating an annual percentage of profits, we are committed to using a “Whatever It Takes” approach for our mission and community programs, in an effort to satisfy measurable/effective results. Our goal is to implement goal specific, accountable milestones, with an emphasis on eduction, healthcare and sustainable infrastructure, as we seek to become the benchmark for corporate-community relations.
Please join us in our mission.